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Multinational Marketing Management (The Prentice-Hall series in marketing)By Warren J. Keegan
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Quaker oats co, Gulf Oil Corp, International Food Inc, Minolta camera Co, Polaroid France S.A.Warner-Lamber Japan. With these and many other actual cases, this book introduces you to a systematic treatment of marketing...
- Sales Rank: #7272828 in Books
- Published on: 1984-10
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 620 pages
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