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Addiction by Design: Machine Gambling in Las Vegas, by Natasha Dow Schüll
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Review
"Winner of the 2013 Sharon Stephens First Book Prize, American Ethnological Society""Honorable Mention for the 2013 Gregory Bateson Prize, The Society for Cultural Anthropology""The Atlantic Editors’ "The Best Book I Read This Year" for 2013, chosen by senior editor Alexis C. Madrigal""Natasha Dow Schüll, an anthropologist at MIT, has written a timely book. Ms Schüll has spent two decades studying the boom in casino gambling: the layout of its properties, the addicts and problem gamblers who account for roughly half its revenue in some places, and the engineering that goes into its most sophisticated products. Addiction by Design: Machine Gambling in Las Vegas reads like a combination of Scientific American's number puzzles and the 'blue Book' of Alcoholics Anonymous."---Christopher Caldwell, Financial Times"Addiction by Design is a nonfiction page-turner. A richly detailed account of the particulars of video gaming addiction, worth reading for the excellence of the ethnographic narrative alone, it is also an empirically rigorous examination of users, designers, and objects that deepens practical and philosophical questions about the capacities of players interacting with machines designed to entrance them."---Laura Norén, PublicBooks"Schüll adds greatly to the scholarly literature on problem gambling with this well-written book. . . . Applying an anthropological perspective, the author focuses especially on the Las Vegas gambling industry, seeing many of today's avid machine gamblers as less preoccupied with winning than with maintaining themselves in the game, playing for as long as possible, and entering into a trance-like state of being, totally enmeshed psychologically into gaming and totally removed from the ordinary obligations of everyday life. . . . The book offers a most compelling and vivid picture of this world." (Choice)"If books can be tools, Addiction by Design is one of the foundational artifacts for understanding the digital age--a lever, perhaps, to pry ourselves from the grasp of the coercive loops that now surround us."---Alexis Madrigal, The Atlantic"Natasha Schull's Addiction By Design is fascinating, absorbing, and at times, a bit frightening. . . . Schull's work will have wide relevance to many audiences, including those interested in technology studies, media studies, software studies, game studies, values-in-design, and the psychology and sociology of addiction and other technologically mediated behavioral disorders."---Hansen Hsu, Social Studies of Science"Original, ambitious, and written with elegant lucidity, Addiction by Design presents us with a narrative that is as compulsive as the behavior it describes. The book repositions debates in the field of gambling and will surely become a classic text in studies of society and technology."---Gerda Reith, American Journal of Sociology"Based on fifteen years of ethnographic work, Addiction by Design is an ambitious and thought-provoking book that challenges the neoliberal ethos currently governing the way in which governments and professionals think about gambling addiction."---Kah-Wee Lee, Technology and Culture
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From the Back Cover
"A stunning portrayal of technology and the inner life. Searing, sobering, compelling: this is important, first-rate, accessible scholarship that should galvanize public conversation."--Sherry Turkle, Massachusetts Institute of Technology, author of Alone Together: Why We Expect More from Technology and Less from Each Other"A fascinating, frightening window into the world of gambling in Las Vegas and the technological innovations that deliberately enhance and sustain the 'zone'--the odd, absorbed state for which extreme machine gamblers yearn. An astute and provocative look at addiction and its complex moral, social, and emotional entanglements."--T. M. Luhrmann, Stanford University"At the heart of Schüll's book is the interplay between the players and the machine; between the players and the machine manufacturers; between the players and the math program; and between the players and the 'zone' that the machines help produce. A tour de force that changes the dialogue on gambling addiction."--Henry Lesieur, author of The Chase: Career of the Compulsive Gambler"Schüll's clear and dramatic writing style is itself addictive. One is drawn into the ways in which the interactions among the different stakeholders lead to players' experience of being drawn into a 'zone' where they remain until all resources are gone. This is a must-read narrative that points to the many variants of screen addiction possible today."--Don Ihde, author of Bodies in Technology"This gripping, insightful, and poignant analysis of machine gambling offers a kind of object lesson in the intensified forms of consumption that computer-based technologies enable. An exemplary case of the way in which close, critical investigation of specific sites of capitalism can provide a deeper understanding of both intimate experience and widespread socioeconomic arrangements."--Lucy A. Suchman, author of Human-Machine Reconfigurations"Schüll offers a provocative and important study of the imperative some people feel to lose themselves in a machine. The ethnography is rich and deep, shedding original light on the significance of addiction and gambling in American culture. The story told in the book is absolutely riveting."--Emily Martin, author of Bipolar Expeditions
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Product details
Paperback: 456 pages
Publisher: Princeton University Press; New in Paper edition (May 11, 2014)
Language: English
ISBN-10: 0691160880
ISBN-13: 978-0691160887
Product Dimensions:
6.1 x 1.3 x 9.2 inches
Shipping Weight: 1.7 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
63 customer reviews
Amazon Best Sellers Rank:
#106,797 in Books (See Top 100 in Books)
Equal parts fascinating and heartbreaking, Ms. Schull's book is one of the few books I've read recently that made me feel like a different person after I finished reading. Though her style is overall very neutral, the simple facts she assembles about the history of the gambling industry constitute the most devastating critique of modern capitalism I've ever read, and forced me to rethink a lot of my attitudes about choice and public policy.But don't mistake this book for any kind of political screed or polemic. It's more like a real-life version of the first third of Ocean's 11, except instead of explaining casino security systems, she's explaining the games themselves. And what games! Through decades of trial and error, game designers have learned more about human psychology than a million studies of bored undergraduates could ever hope to reveal. Mind control may be an overstatement, but after you read the words of the gamblers themselves you'll have no doubt that machine gambling exploits our natural risk preferences and emotions so effectively that many of the people held in its sway have essentially stopped making choices, being unable to satisfy their longings in any way other than continued attachment to a slot or video poker machine.Ms. Schull does not stop there. She takes the reader further, examining the financial structure of the gaming industry, the mindset of key players in the industry, and the uneasy relationship between the industry and regulators, all supported by an impressively thorough set of sources and original research of her own.To her credit, there is no call to action, no indictment of the industry, though her views on the morality of the gaming industry are not exactly hidden. Rather, the reader is left with a vexing set of questions. What to do about the current trend towards legalizing and liberalizing gambling restrictions? What other industries are operating in a similar way (processed food, I'm looking at you)? Does regulation do any good, or does it simply serve to protect incumbent players so long as government gets its cut of the wealth that the industry extracts from players?The answers, sadly, remain elusive.
I found this book profoundly interesting. It is not an easy read, but that is more, I believe, due to the complexity of the concepts with which the author is dealing, rather than his prose style, which I find very clear and fluid.The book's emphasis is on the rise of the digital gambling machine, particularly "slots", which account for such a huge portion of modern casino revenues (and profits). The author examines the design and construction of the machines, their interaction with their users, and how this interaction leads to the formation or enhancement of gambling addictions.This is no hackneyed piece of academic research. The author spent many months with "boots on the ground" in Las Vegas casinos and machine manufacturing centers, trying to develop a comprehensive understanding of the forces at play in the modern human-machine interaction. I believe he has succeeded admirably. His explanations of what is really happening in the gambler's mind- and how the machine plays to those cerebral patterns- is profound and much different from conventional thought.If you want to understand what makes casino gamblers tick, and how the gambling industry takes advantage of every nuance of the gambler's psyche, this is a wonderful read. It should not be rushed through, but savored. Highly recommended, and ground-breaking research, compellingly presented.A few reviewers have complained that this book is difficult to read. They criticize the author's writing style, declaim his density of style. Sorry, I don't buy any of that. This is wonderfully written
I'm only about a third of the way through, but the book is an eye-opener. The author has done some incredible research relating to the deliberate programming and manipulation of both the gambling machines and the environments in which they are placed. I'm looking forward to finishing the book. It's interesting to draw comparisons between the gambling machines (and the psychology behind their development) and the smart phones that people just can't seem to set down.
I could not put this down and read it in a few long sittings, not unlike the long sittings of the people sitting on stools at casinos that are the source material of much of this book. I found it interesting, enlightening and depressing in places. Whether you play slot machines or not, you'll never look at them the same way after reading this book.My only gripe (and this is not really a gripe) is that (in at least the Kindle version) almost half of the book is taken up by notes. I was reading it and enjoying every page and thinking I still had about half a book left and then I got to 53% on the Kindle and it said I was nearing the end of the book. It was so well written that I would have liked to have read more.
I have been gambling for over 30 years. I have almost never played the slot machines. After reading this book I never will in the future.Through years of careful research the author details how slot machines have been designed to extract money from slot players through extensive yet covert psychological manipulation. The techniques are based on the theories of B.F. Skinner and go to a truly unbelievable level. I never imagined the sophistication of the science being applied here. Also examined are the players themselves who through interviews with the author describe how they are lulled into what they call the "machine zone". This is a place where the player enters into a state they describe as similar to suspended animation. The player shuts out everything around him or her and focuses on continuing to play solely to stay in that zone hour after hour.There's more in this book than I have time to write about here. This book is based on thorough, level headed and objective research. It will open your eyes to what slot machines and the people who are involved with every aspect of them are all about.
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